Ace Hardware Corporation has appointed Dale Fennel as President of Ace International (AIH).
Fennel assumed office on 1 December 2024. In his new position, he oversees the development and execution of international strategies to help existing Ace International retailers reach their full potential, expand into new and emerging markets, and provide ongoing retail support aimed at increasing sales and market share.
Fennel reports to John Surane, Ace Hardware’s Executive Vice President and Chief Growth Officer.
Previously serving as Corporate Vice President of Merchandising Operations, Fennel has “significantly contributed to the company’s success” in multiple areas such as buying, category management, retail pricing, retail analytics, Ace Rewards, store systems, retail operations, innovation and business development.
#“Ace International is a critical component of our long-term growth strategy. Dale is a driven leader that will leverage the skill and scale of Ace Hardware Corporation to its fullest extent, supporting the profitable growth of our retailers and customers around the world,” said Surane.
