Industrial fastener and Class-C component distributor Endries has announced a brand refresh.
Aimed at strengthening a unified identity across its portfolio, the rebranding was Endries’ first significant brand update in decades. It included a fresh logo, updated brand colours and refined messaging.
The refreshed logo features an energised icon and modern fonts that embody the company’s focus on service and reliability. The refreshed colour palette features an industrial slate gray-blue paired with a vibrant green, enhancing Endries’ signature green for a bold and modern aesthetic.
Endries will implement the refreshed brand identity across multiple channels and customer touchpoints through a phased rollout. The process will begin with updates to digital assets, including the launch of a new website later this year, followed by enhancements to physical locations such as facility signage and operational materials.
The refreshed brand identity will be integrated across corporate communications, customer portals and industry events, reinforcing the brand’s unified presence in the market.
“We’ve made strategic investments over the years in complementary acquisitions, which include our active brands, Assembly Fasteners, ServTronics, Ace Bolt & Screw, IPC-Rail, Viscan, and StoreRoom Fasteners, all of whom have a strong customer connection in their markets. Collectively, this is a powerful combination,” said Michael Knight, CEO and President of Endries International Inc.
“This refresh strengthens our leadership position while honouring the legacy of each brand and unifying them under the Endries umbrella,” Knight added.
