Southco Inc has launched a global brand refresh to provide customers and markets with a more unified and compelling experience when interacting with the company.
Southco said the move signified investment in the future growth and development of the company, as a leader in engineered access solutions. The refreshed branding reflects the evolution of the company, as well as its commitment to providing premium quality solutions, engineering excellence and world class service and support, it said.
While the company logo remains intact, the brand refresh has updated other graphical elements of the brand identity have been refreshed to represent Southco’s reputation. With over 70 years of experience, Southco designs and manufactures what it said is the largest portfolio of access products in its respective industry. The clean lines of products are reflected in the updated visual design scheme, which features a refined color palette and crisp, modern elements designed to inspire sustained confidence in the brand, it added.
"At Southco, we specialize in creating first impressions that last, with each of us playing a key role in supporting our customer centric culture. While we create these impressions each day with our products, our service and our quality, these impressions reach our customers in a number of other formats. From our marketing materials to our company signage and website, the manner in which we present ourselves has a significant impact on how the Southco brand is perceived throughout the world.
"As a global business, it is important that our customers have a consistent and meaningful experience with the Southco brand regardless of their geographic location. Our purpose – to create first impressions that last – creates a common point of reference for our global team when communicating Southco’s mission & vision and core values. Going forward, we will apply that same principle to Southco’s supporting brand elements to achieve a consistent brand message and appearance."
Thomas Mehler, President, Southco, Inc, said: "This is an exciting time for Southco. Creating a premium customer experience is at the heart of everything that we do, and we are constantly evolving to better meet the needs of our customers. Our brand refresh initiative reflects who we are today, our capabilities as an access solutions provider and leader in engineering technology and manufacturing, and our vision for the future.”
