Bosch Power Tools achieved sales of 5.8 billion euros in the fiscal year 2021
“We achieved record sales for the second year in a row in a very dynamic environment ‒ despite many challenges such as cost burdens due to supply bottlenecks or price increases for transport and raw materials,” says Henk Becker, President of Bosch Power Tools.
Demand increased during the period which the company met with strong brands, innovative products and digital solutions. In 2021, the company experienced double-digit sales growth in all regions for the first time. Following currency adjustments, Bosch Power Tools’ turnover in Europe rose by 19 percent in comparison to the previous year. In North America, Bosch Power Tools achieved a 10 percent sales increase, in Asia-Pacific 14 percent, in Africa 34 percent, and in Latin America even 37 percent.
The main growth driver was the online business, which amounted to almost 30 percent of sales. More users choose digital offers to inform themselves comfortably at home and then select the tool best suited to their needs. In this spirit, Bosch Power Tools continues to expand its cooperation with multi-channel and online retailers on a global level.
