STARK Group’s British brand, Jewson, held the grand opening of its newly refurbished branch in Bridgwater. This marks the launch of Jewson’s ‘Branch of the Future’ concept, which brings innovative features inspired by the Group’s branch concepts in the Nordic countries and Germany. The concept aims to transform the customer experience for the UK’s tradespeople.
The investment in the branch opening includes expanding the number of stock-keeping units (SKUs) and a layout that makes it easier and more efficient for tradespeople to find the range and availability they need.
The opening of the refurbished branch in Bridgwater represents a milestone in the Group’s ongoing transformation journey for its subsidiary, STARK Building Materials UK. Optimising Jewson’s branch network nationwide and developing distribution facilities are part of the comprehensive investment programme.
John Carter, CEO of STARK UK, emphasised the strategic importance of the new branch: “Bridgwater is the first step in Jewson’s exciting journey to become the most trusted builders’ merchant for UK tradespeople. With the backing of STARK Group, we are introducing a unique and valuable customer-focused concept that sets us apart in the market.”
