The Czech Republic could prove a profitable export market for DIY, garden and housewares suppliers, according to senior trade advisors who spoke virtually to BHETA members on 8 October.
This comes after BHETA launched its series of webinars in September. The programme includes networking with the John Lewis Partnership, export opportunities, new categories for expansion and the latest Brexit implications.
Will Jones, BHETA’s Chief Operating Officer, said: “BHETA members were treated to some very useful insights into the opportunities for trade in, and via the Czech Republic, as well as one to one networking sessions for individual suppliers with Krystof and Tereza. It was heartening to see that while exporters are clearly going to have to deal with change in the wake of Brexit, the Czech Republic is clearly open for business with UK suppliers and does not view the UK’s departure from the EU as any impediment.
“It was also good to see that what was in effect a BHETA trade mission could take place remotely and create so much interest and enthusiasm”, he added.
During the webinar, Krystof Holub and Tereza Vickover, who are both based at the British Embassy in Prague outlined key hints and tips for furthering successful commercial relationships with the Czech Republic.
Krystof outlined the dynamics of the Czech market and the country’s role as a ‘gateway’ to business in East Germany, Slovakia, Poland, Hungary, and Russia. Pointing out that it was the fastest growing economy in Eastern Europe, he also said that household goods has remained the strongest sector even after the impact of the Covid-19 pandemic.
Furthermore, Krystof explained that business practice is very similar in the Czech Republic to the UK and that the language for business is predominantly English.
In addition, Tereza then provided valuable insights into the best ways to create good business relationships in a country which puts great value on personal trust, formality, and punctuality. She explained the legal requirements for trading in the Czech Republic, the need for product samples and comprehensive product information; and outlined the positive role the Embassy could play in making introductions and building trading relationships.
The next BHETA webinar scheduled will be on 14th October and will feature a John Lewis Forum with Anna Berry, Partner & Head of CPG. Anna from the Cook, Dine, Gifts and Seasonal at JLP will be providing an overview of the recent changes at John Lewis and talk about how suppliers can best work with the department store.
Registration for any of BHETA’s autumn season of webinars can be found here.
