As the industry insists on more sustainable alternatives to previously accepted standards, the British Home Enhancement Trade Association (BHETA) has announced it will be holding a member webinar outlining the current issues and the best methods of approach. The event takes place on Zoom, 8 June at 2pm.
The key speakers will be Tracy Sutton and Sarah Greenaway from the sustainable packaging consultancy, Root, have been named the event’s key speakers. They will both provide insights into the changing marketplace and thoughts on sustainable packaging strategies to ensure a positive brand future.
Root works in partnership with many UK companies to create low-impact circular packaging solutions and blueprints for business sustainability, and has delivered projects for Diageo, Pukka and PepsiCo.
Root was founded by Tracy Sutton in 2013 to help organisations use less and focus on becoming regenerative, inclusive and kinder. Sutton is a regular speaker at international conferences and a respected commentator in national and trade media. Greenaway combines an extensive commercial background with thirty years’ experience working in sustainability, retail and brand development for brands including Boots, Kingfisher and Simplyhealth.
Will Jones, BHETA’s Chief Operating Officer, said: “Consumers are increasingly choosing brands who operate responsibly in all areas including packaging – this issue is no longer just a question of compliance. In addition, retailers such as Tesco have introduced demanding packaging standards and the Government is introducing extended producer responsibility and significant cost pressures with the 2022 Plastic Tax and a proposed revamp of the Packaging Waste Regulations. As a result, this is a very timely webinar giving BHETA members the opportunity to discuss their options with independent consultants who have considerable experience in suggesting appropriate, achievable solutions from an independent perspective.”
To register and for more details of BHETA and its business support services, retailer networking events and market data, visit www.bheta.co.uk or contact Helen Farnell at the BHETA Member Services Team on 0121 237 1130 or alternatively, email on hf@bheta.co.uk.
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