BHETA has announced that it is repeating its popular series of webinars advising members on how to maximise sales via digital channels.
The content ranges from setting up in ecommerce, to creating a commercially sound digital strategy to email marketing, search engine optimisation, Pay Per Click campaigns and driving sales with social media. The programme is being hosted by BHETA business service provider, Birmingham-based Brew Digital and the first webinar takes place at 2.30 pm on Thursday, 21st October.
Presented by Brew CEO, Andrew Rastall, the series is suitable both for companies who currently have little or no ecommerce facility and for those wishing to benchmark their performance in this area. Each session will outline principles and process needed, but also includes interactive opportunities to ask about specific points of interest.
Steve Richardson, BHETA’s marketing manager, said: “This series is now in its third run having proved immensely popular with members in the past. With the latest BHETA quarterly report confirming that while ecommerce has dropped back slightly from its lockdown heights, it has now settled at around a third higher than in 2019, it is vital all members are up to speed with digital and making the most of the opportunities.
“All the webinars can be accessed as standalone sessions but taken together they represent a comprehensive course on a very important and topical subject, all for a commitment of around three hours.”
The sessions are a member-only benefit and are listed in the events section of the BHETA website. Non-members who are interested in discussing membership are welcome to a taster session. To register for the first BHETA digital webinar, contact Zara Miah on 0121 237 1130 or zm@bheta.co.uk.
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