The British Home Enhancement Trade Association (BHETA) will be hosting a webinar on 12 January with future insights and trends agency, Scarlet Opus, on what kinds of merchandising and POS stand the best chance of engaging with consumers today, and why.
The 30-minute webinar will be presented by Phil Pond who will reference the key issues, opportunities and trends that will provide the shopping experience consumers are seeking and how best to utilise these in presenting products to those consumers, in-store, online or in print.
Topics that will be discussed include:
- The detail about which styles of POS and merchandising will make the consumer's purchasing-decision easier
- How best to support retailers and create with them partnerships that are genuinely mutually beneficial
- How merchandising and POS which engages consumers can create thousands of ‘brand champions’
- Why 'merchandising' product (as opposed to 'displaying' product) will create higher sales at higher margins
Following the presentation delegates will have the opportunity to ask Pond any question that is trend-related, whether about consumer behaviour, design or sector.
Will Jones, Chief Operating Officer of BHETA, said: “This will be a really good opportunity for BHETA members to explore the best ways to acknowledge and utilise current trends in their point of sale and retail support materials. I’m expecting a great turn out for what will be a really practical session.”
For more information and to register for the event, contact Zara in Member Services on zm@bheta.co.uk.
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