For the fourth successive year, Carl Kammerling International is launching its annual Winter Wonderland promotion, designed to maximise the opportunity and profits for wholesales and retailers.
The Winter Wonderland 2017 promotion will run from 1st September to 31st December with a pre-sale period to the trade that started on 24July. Featuring a simplified, multi-channel approach, the popular initiative has been designed to ensure sales teams and customers quickly understand the concept.
Containing over 155 Carl Kammerling products, the promotion includes newly launched ranges and added value products to new kits and some of the company’s most popular tools and accessories, across C.K tools, C.K Magma, Kasp and Avit ranges.
This year, the popular promo has undergone major improvements, including a reduced sign up value of £200 added flexibility with the introduction of an illustrated trade price list containing all products, which allows customers to purchase any item listed within the promotion.
Head torches, diagnostic tooling, screwdrivers and more
New product launches to be added to this year’s promotions include the new C.K 200 Lumens Head Torch, benefiting from a significant discount with a consumer price of £19.99 ex VAT, and the C.K Magma Test Equipment Case Toolkit, featuring diagnostic testing and final certification tools with a consumer offer price of £99.99 (RRP £187.29), a saving of over £87.
Brand new WIGIG offers include the C.K 30W Rechargeable LED Flood Light, which benefits from a 12v car and mains charger, and carries a special consumer price of £69.99 ex VAT; and the C.K 28 Piece Pocket Socket Set ¼” Drive, which features quality chrome vanadium sockets that apply torque to the flat of the nut rather than the corners to avoid rounding off at a special consumer price of £20.83 ex VAT.
Also featuring in this year’s Winter Wonderland will be some of Carl Kammerling’s ‘hero’ products, including the C.K dextroVDE Slim Screwdriver Set, which carries a special consumer price of £29.99 (RRP £49.80); the C.K Combicutter range and the C.K Blue Steel range, featuring torsion control technology to withstand the stresses of high torque applications, resulting in less bit breakage.
The added value packs will provide retailers with a free product when purchasing particular items. Retailers can choose from seven added value items including; the C.K MightyRod PRO standard 10m kit with a free, newly launched head torch and the C.K dextroVDE GLO Screwdriver Set with a free dextroVDE GLO bottle opener.
Merchandising solutions
Winter Wonderland also offers a fantastic marketing support package, including effective merchandising solutions to create full impact in store and encourage sales. It also offers consumers sell out brochures demonstrating the features and benefits of key products, and branded counter mats, posters and price stickers.
All images, web banners and data care will be available for download from the Carl Kammerling International website and a consumer sell out video will also be available to download from Youtube or Vimeo from 1 September. The promotion will also feature a reward scheme, in which retailers will be offered more incentives when they spend more. All details will be found in the promotional pack.
Paul Fallon, marketing manager at Carl Kammerling International, said: “As a leading tool supplier that puts customer insight and intelligence at the heart of what we do, we are able to provide retailers with the sales support and armory they need to increase their profit margins year-on-year.
“Thanks to our ever-popular hero products, combined with pioneering product launches and significantly discounted offers, we’re confident that this year’s Winter Wonderland will deliver big results for our retail customers and end-users, and exceed the targets we’ve set for this promotion.”
For further information please visit www.carlkammerling.com or call 01758 704704. Contact your local representative to receive a free promotional pack.
