Bodmin's Tamar Trading, Peterborough's Toolfix and Bideford's Blanchards Home Hardware were among the top winners of Toolbank's Real Deals For You competition for 2019.
To tie in with Toolbank's big 'Real Deals for You' promotion, the huge specialist distributor of hand and power tools regularly runs a competition for its customers, based on window displays, in-store displays and marketing initiatives. A record breaking 250 Toolbank customers took part this time around, judged by a guest panel that included: NMBS MD Chris Hayward, Industry Consultant Colin Petty, Insight DIY's Steve Collinge and Builder Merchant News' Lucy Anne Matthews, as well as Toolbank's Simon Bicknell.
IN-STORE DISPLAY
- 1st PRIZE = TAMAR TRADING – BODMIN
- 2nd PRIZE = E.H.SMITH - LEICESTER
- 3rd PRIZE = HOMELEIGH TIMBER & BUILDING SUPPLIES - HIGH HALDEN
WINDOW DISPLAY
- 1st PRIZE = BLANCHARDS HOME HARDWARE – BIDEFORD
- 2nd PRIZE = KINGS DIY – TADLEY
- 3rd PRIZE = WATSONS HOME HARDWARE – SUTTON-ON-SEA
MARKETING INITIATIVE
- 1st PRIZE = TOOLFIX – PETERBOROUGH - Marketing campaign including “Pick of the Week”, recyclable displays, digital promotions, staff and product sales monitors.
- 2nd PRIZE = E.H. SMITH (GROUP) - SOLIHULL - In-house display competition and mailshots, staff sales monitors and prizes.
- 3rd PRIZE = ROGER W JONES – RHYL - Extra POS plus a special Mountain Bike consumer prize.
“This has been the largest number of entries we’ve ever had and definitely the best quality of displays and marketing – we are so grateful to our customers for not only supporting the campaign but really getting behind it,” enthused Simon Bicknell. “We are already working on ideas and ways we can improve the campaign for 2020 and will shortly be writing to all participating customers for their feedback which has been so influential in the development of Real Deals for You over the years.”
The entrants were judged on the criteria of making the best use of space available to create high impact, attractive displays using the 2019 Real Deals for You products, free POS kits and/or digital assets, plus a little ingenuity.
