West Midlands Fasteners boosts growth

Halesowen-based West Midlands Fasteners Ltd, a distributor and stockist of industrial fasteners and fixings, is expanding its growing stock of imported products.

The new imported stock range is part of the company’s expansion plans it has achieved thanks to a new software solution which has reduced admin time and purchase returns, while increasing stock quote and delivery turnarounds, along with revenue for the company.

Competition in the market for super-fast delivery was increasing exponentially with a sharp rise in industrial projects across the UK. As a result, West Midlands Fasteners aims to maximise its sales channels so has invested in a new range of imported products.

To keep on top of increasing customer demand, West Midlands Fasteners has hired additional staff. As a result, the company recognised the need to switch to an alternative software solution that offered a faster way to produce quotes for customers.

OGL Software recommended its Profit4 business and stock management software, which is an Enterprise Resource Planning (ERP) system that has been designed to help merchants digitally transform their operations by supporting multi-channel selling.

Leon Cunnington, Sales Manager, West Midlands Fasteners, commented: “Stock control on our previous system was not as quick or as accurate as needed so, due to the office team being stretched with increasing customer demand, we knew we had to switch from Sage to a more efficient software. OGL Software’s Profit4 has been fantastic as we had extensive training on its features and how to use it, but it was so simple to pick up as it is not at all complicated.

“Now, using Profit4, we can identify the exact bin location for individual products, which makes life easier. We use it in the warehouse for stock transfers, which are now done in just a few clicks. Using Profit4, we can check whether the stock item requested is available for same day delivery if that’s what the customer wants or whether we need to order it in.

“Another great benefit of the stock management feature is that, if there are stock discrepancies, Profit4 enables the stock levels to be quickly adjusted to account for those changes. The trade counter is also faster now with Profit4. It has even sped up the dispatch process as multiple orders can be dispatched in one go, making it easier for us and the drivers, and speeding up routes to ensure delivery to our customers when they expect their order.”

West Midlands Fasteners recently achieved ISO9001 accreditation thanks in part to OGL Software’s helping the company with customer service improvements and maintaining its already high levels of quality management from stock to shipment and delivery.

www.ogl.co.uk