Tool brand, Draper Tools, has today revealed a fresh and modern evolution of its logo, symbolising the company's commitment to continuous innovation and a dynamic future.
The updated logo retains the essence of the established brand identity, while incorporating a sleek and contemporary design aesthetic. This modernisation reflects Draper’s dedication to staying at the forefront of the industry, listening to feedback and continually growing to meet demand.
“This logo refresh is a visual representation of Draper’s ongoing evolution,” says Matt Sheen, CEO of Draper Tools. “While Draper is a business with more than a century of history behind us, we’re also a company that’s always looking to the future, with a keen eye on innovation and market feedback. Our new logo embodies our dedication to continuous progress and our commitment to delivering the best possible tools to our customers. It signifies an exciting new chapter for Draper Tools as we continue to drive the business forward, empowering professionals and enthusiasts alike.”
The announcement comes on the same day that Draper Tools becomes Official Training Kit Partner of Southampton Football Club for the 2024/25 Premier League season. Following a successful partnership with the club across 2023/24 and a rich history with them stretching back 40 years, the continuing collaboration promises plenty of exciting opportunities for the brand. Football fans will see the new Draper Tools logo sitting proudly across the Southampton FC Men’s and Women’s First Team and Men’s Under 21’s training kits.
The new logo is not the only innovation to take place in recent months at Draper Tools, with a state-of-the-art, environmentally efficient new warehouse recently completed at its Hampshire headquarters, enabling the company to increase its despatch capabilities. That’s in addition to several new product lines and exciting new partnerships still to be announced.
The modernised logo will be rolled out across all Draper Tools touch points from June, beginning with online platforms, with products featuring the new branding set to emerge towards the end of the year.
