ROYD Tool Group acquires Optimaxx

Leading power tool and accessory supplier ROYD Tool Group has announced the recent acquisition of high performance woodscrew brand Optimaxx.

Optimaxx will be ROYD Tool Group’s third addition to its portfolio, alongside SMART’s multi-tools, blades and accessories and ACER’s professional construction marker range.

Based in Essex, Optimaxx has grown rapidly since its founding in 2014. ROYD hopes to take the brand to new heights by utilising industry expertise and experience gained through the now market leading multi-tool accessory brand SMART and rapidly growing ACER brand.

With the same product ‘formula’ of high performance, high quality yet competitive prices, ROYD said it is optimistic the new brand will fit perfectly into the portfolio and fit the groups mission statement:

  • To focus on one market at a time and be the best in the world at it.
  • To be; Driven by innovation, team spirit and a passion to provide the ultimate solution for our customers.

Norman Shimwell, the Managing Director and driving force behind Optimaxx’s founding and success, now UK Business Development Manager for ROYD Tool Group, commented: “The acquisition is a really exciting progression for Optimaxx and its outlook for the future is very positive. Now with ROYD Tool Group taking the brand to the next level, I’m confident Optimaxx products will get them recognition and growth they deserve.”

ROYD now hopes to introduce Optimaxx to its 2,000-plus UK trade merchant customer base and provide the best high-performance woodscrew offering possible, the firm said.

Roger Murphy, ROYD Tool Group’s Founder and Managing Director, said: “We’re very pleased to bring such an innovative product into our portfolio, one that we genuinely believe is the best in the world and has all the hallmarks of a market-leader. This, alongside ROYD’s resources and focus on customer service, we believe will deliver an unparalleled offering for both trade merchants and end users.”

The acquisition has been finalised through June 2018 and will be official by 1 July 2018. The firm added: “The whole team at ROYD look forward to delivering yet another leading product to the market and are excited to help distributors maximise their sales. Look out for Optimaxx high performance woodscrews!”