Rock Fall Safety Boots sales boost 163% Down Under

Sales in Australia and New Zealand have taken a 163% jump year-on-year for Rock Fall, a multi-award winning second generation family owned business in Alfreton.

The firm attributed the success to world first innovations. The senior management team has made several updates to current products, which include changing their current styles to feature an international toecap and certifying them to conformity in European, American and Australian markets.

Other key drivers include enhancing its international offering with a brand new range of Electrical Hazard footwear. The range, which has already been recognised by the industry for Innovation at the recent Professional Clothing Awards is driving quick and significant growth in Australia and New Zealand, with major electrical contractors specifying the products for their electrical operations.

The Rock Fall ‘Worldwide’ Range features styles for construction, utilities, heavy manufacturing and foundry, power generation and transmission, car manufacturing, aerospace and defence.

“Several years ago, we took the decision to focus on long term, high risk but high reward developments in safety footwear,” said Director Matthew Noon. “Since then we have launched several world first and industry defining products. Doing this has increased our reputation significantly and enabled us to compete against the largest brands in the world, anywhere in the world. We recognised the Australian and New Zealand markets as a key part of the world that would drive this forward and everyone at Rock Fall is ecstatic with the results to date, there is still so much more potential, and these figures give us the confidence to keep it up.”

Rock Fall are shortlisted finalists at the Derbyshire East Midlands Chamber Awards 2018 in the Excellence in International Trade category, as well as the Outstanding Growth and Business Improvement Through Technology categories.