A new ‘buddy’ system has been by NMBS (National Merchant Buying Society) to give independent merchants greater support from the buying society’s sales team.
The system, which went live in June, will see each member of NMBS’ external sales team buddying up with someone from the internal sales team. Merchants will then receive dedicated support from both account managers, giving them better engagement and more frequent contact with NMBS going forward, said the society – which held its networking and deal show earlier in Q2.
The service is designed to enhance the relationship between independent merchants and their NMBS Business Development Managers.
Over the coming weeks all NMBS members will receive an email with details of their Sales Manager’s ‘Buddy’ – a dedicated account manager based permanently at NMBS’ head office in Leicester, who they can contact by phone or email at any time.
Their new ‘Buddy’ will then call the merchant to introduce themselves and discuss how NMBS can continue to provide the vital support that helps its members to grow their business and improve their bottom line.
As well as providing day-to-day support to NMBS’ Business Development Managers, the internal sales team will be able to support merchant members with a wide range of enquiries including completing their health checks, supporting purchasing decisions, making the most of suppliers’ promotional campaigns and dealing with any other issues. Merchants can take advantage of the improved commercial awareness and knowledge, which means NMBS will be ‘always available’ to its members, even if the Business Development Manager is on holiday or otherwise unavailable.
Dean Hayward, NMBS Sales and Marketing Manager, said: “We are delighted to be introducing our new Buddy System to our members. It will allow us to be more proactive in our support to our merchant members, and we truly believe this will help them to increase their turnover.”
Check out our round-up from the last NMBS show online.