National Home Improvement Month has announced the recruitment of BBC presenter and DIY enthusiast, Georgina Burnett, as its official ambassador.
The BHETA initiative, planned for April, aims to encourage the UK to improve one area of their home during the month. According to BHETA figures, 69% of Brits do not love the home they live in.
Burnett, who also a property developer, said: “I’m so excited about inspiring people to make at least one change to their homes in April. It’s so important to love our homes, because if we don’t have that harmonious space to call our own it impacts negatively on the rest of our lives.
“Just one small change can make such a huge difference to how we feel about our homes. It also becomes very addictive once you start to make improvements.”
Burnett, who runs a blog called The Home Genie, recently completed her latest project; a seven-bed town house in Sevenoaks which is to be included in the magazine 25 Beautiful Homes.
“I’m not sure that the nation has lost their love for home improvement, but maybe a boost in motivation is what is needed. It can be so rewarding, and you only need to start with small changes to see a big impact and the satisfaction that follows.”
According to BHETA’s statistics, only 28% of people carry out home improvements more than once a year, the rain reason being expense and a lack of DIY skills. Additionally, 52% of Brits do not feel comfortable applying wallpaper and almost half are unsure of how to put a shelf.
BHETA’s Home Improvement Director, Paul Grinsell, commented: “We’re delighted Georgina is behind the National Home Improvement Month consumer awareness campaign for next April. She will be fronting, supporting and underpinning the activity of 22 leading brands of BHETA members collaborating and sponsoring this industry initiative.
“They include, Yale, Fiskars, Nilfisk, Sherwin Williams brands Valspar and Ronseal, Husqvarna brands Gardena, Flymo and McCulloch, Croydex, Doulton Water Filters, ZEP UK, Urfic UK, L G Harris, Gorilla Glue, Shuretape and Schneider Electric. Their mission is to motivate, encourage and enthuse consumers that home improvement is rewarding emotionally, psychologically and financially with the right advice, information and products.”
The main aim of the initiative is to engage with consumers and stimulate retail sales before and during the key Easter sales period.
For more information about getting involved with BHETA and National Home Improvement Month, contact Paul Grinsell here or call 0121 237 1130.