Briolf Group is the name of a new industrial group made up of five long-established companies in the specialty chemicals sector. This business group from Girona is the result of the expansion of family business Roberlo, located in Riudellots de la Selva, with a considerable turnover and growth plan that includes future acquisitions.
The Briolf Group brings together more than 50 years of experience in the sector, a team of more than 800 members around the world and a commercial presence in more than 125 countries. Made up of more than 20 enterprises, the group sets out with good economic perspectives that exceed 125 million euros of consolidated turnover in 2019, representing an increase of 15% over the previous year.
The Briolf Group’s track record in the specialty chemicals sector includes a wide presence in multiple fields such as automotive, industry, anchoring and aerosols.
Other than Roberlo – a company dedicated to the development, manufacture and sale of paints and repair solutions for the refinishing of automobiles and industrial sectors, with 12 subsidiaries and an export share in excess of 80% . Specifically, the companies are Montana Colors, a Catalan company that is a world leader in the production of aerosol paint for the street art sector, as well as products for fine arts and the wide world of creativity; Chemfix, located in the United Kingdom and specialising in the production of chemical anchoring; Cromaresme, dedicated to the production of paint for application on plastic and glass with facilities in Dosrius; and Dexia System, a paint distribution company based in Girona with a strong presence in a large part of Catalonia, Andorra and the south of France.
“Transforming a family business into a global business group”
‘People, passion and chemistry’ are the concepts behind the group, explained Jaume Juher, president of the Briolf Group: “The change of mindset that is involved in transforming family businesses into a global business group is undoubtedly one of the main challenges we have managed to successfully overcome.”
The aim of the alliance is to promote and generate more collaborations between the firms’ lines of business, with a clear desire to diversify the sectors. “This not only enriches us and enables us to be present in various markets with high added value, but also provides us with greater economic stability in the long term, regardless of the economic cycle.”
The group promised that every part of it is important, respecting the different organisational cultures of each firm as much as possible and committed to innovation. Internationalisation is key for the group, with 15 companies overseas and more than 40% of the workforce based outside Spain. Juher added: “We have a vision of international growth, maintaining a spirit of family, proximity and involvement with the territory of each of the companies within the group.”
The intention of the group is to maintain the growth levels achieved so far and make acquisitions in strategic fields to rank among the top 15 European business groups in the sector within the next five years.