BHETA members invited to showcase at China’s Best of British Show

As part of BHETA’s export drive, and following discussions with the Department of International Trade (DIT) in Shanghai, the DIT has invited BHETA members to showcase the latest trends and products in the Great Pavilion at China’s Best of British Show.

Taking place 17-21 October this year, the British Consulate General of Shanghai is hosting a hybrid trade and consumer event at China’s largest exhibition of premium British quality, innovation and excellence.

Now in its third year, the Best of British Show will take place at the Shanghai Exhibition Centre, featuring the finest in British consumables including food, drink, fashion, design, interiors, home and lifestyle.

Exhibitors can access a pod-style stand at the exhibition, a one-day workshop on the Chinese retail landscape, two days networking and meet the buyer opportunities, as well as two days selling direct to consumers from the stand.

BHETA members from the home interiors and lifestyle sectors can take part in the event at a cost of £1,250 plus VAT (not including travel and accommodation). Applications will be vetted based on product category, price point, brand awareness, revenue, online presence and existing export presence globally.

Further information can be obtained from Member Services at BHETA.