8,000 attend Snap-on Franchisee Conference

Dallas, Texas, hosted over the 8,000 attendees of Snap-on’s Franchisee Conference, representing more than 3,000 North American routes.

The annual event focused covered the latest in sales, product and business management information in hand, power and diagnostic tools, tool storage and productivity solutions.

This year’s conference featured a 144,000-square-foot show floor filled with thousands of innovative products, staffed by the product managers and engineers that create and manufacture those products; interactive demonstrations; a productivity and profit center; Snap-on Credit booth; and a show car of Snap-on Funny Car driver Cruz Pedregon. Attendees also took part in “Franchisee Knowledge Exchange” sessions, along with other seminars and business updates.

“Franchisees are most often the face of Snap-on, representing products that make critical tasks easier for professional technicians,” said Tom Kassouf, president of the Snap-on Tools Group. “It’s important for us to share with them the latest innovations created with their customers in mind. In addition, information and technology are powerful tools in the success and growth of a Snap-on franchise, so we blend these into instructive business seminars. Finally, it wouldn’t be a Snap-on event without some fun, so we added world-class entertainment to the weekend.”

Snap-on Tools is a subsidiary of Snap-on Incorporated and one of the largest non-food franchise companies in the world, selling its products and services through franchisee, company-direct, distributor and internet channels. Snap-on Incorporated, which was founded in 1920, is a $3.4 billion, S&P 500 company located in Kenosha, Wisconsin, with operations throughout the world. Snap-on acquired Norbar Torque Tools earlier this year.