‘Next day’ deliveries exceed ‘economy’ deliveries for the first time

Arguably this isn’t strictly trade news, but it taps into a wider trend that does affect businesses in the fastener, tool and related industries – that speed of delivery has trumped low cost deliveries for customers the first time.

Online consumer retail order growth was up 18.2% year-on-year in August, according to the latest data from the IMRG MetaPack UK Delivery Index, as shopper confidence appears to be showing some resilience following the Brexit decision.

Since the EU referendum on 23 June, IMRG has tracked an increase in the percentage of consumer orders going cross-border – most likely due to a sharp fall in the valuation of sterling. This continued to be the case in August, with 27.8% of UK orders going to international destinations.

Notably, delivery options that shoppers are selecting hit a milestone – for the first time in the history of the Index, the percentage of orders using ‘next day’ (36.7%) as the fulfilment option was higher than those using ‘economy’ (33.8%).

Andrew Starkey, head of e-logistics, IMRG: “We’ve been tracking a general increase in the percentage of ‘next day’ orders for a while now, and in August it became the most popular option domestically for the first time. There are a number of factors potentially influencing this – some retailers see delivery as a differentiator and are offering next day as standard, others offer it if the customer’s basket value is above a specific threshold and for others the charge for next day is smaller than it has been on average in previous years. A move toward faster delivery is not unexpected and, for carriers, it doesn’t represent a capacity issue during most of the year – but during peaks such as the Black Friday period, promotion of next day delivery should be handled more cautiously.”

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