European manufacturer of hand tools and accessories Wolfcraft is joining BHETA as part of its continuing investment in its own sales and marketing operation in the UK.
The family-run, German company, which has relied on wholesalers for the last eight years, is keen to build its profile with UK retailers, having recently expanded its production and distribution operations across Europe. This will see Wolfcraft UK working with builders’ merchants, independent DIY and hardware stockists and the leading DIY multiples, targeting both the professional end user and DIY markets.
“Wolfcraft’s commitment to creating ingenious tools and accessories is second to none and the UK market presents us with a massive opportunity to drive the brand forward,” said Wolfcraft’s Business Development Manager Thomas Kiddie. “I am equally confident that BHETA can help us achieve that.”
BHETA’s DIY and garden sector director Paul Grinsell added: “It’s great to see another great professional and DIY brand joining the British Home Enhancement Trade Association. The more we grow, the more everyone involved benefits from the representation, ideas and initiatives we share.”