ForgeFix launches ‘starter’ merchandiser unit for merchants & DIY outlets

ForgeFix, distributor of fixings, fasteners, power tool accessories and hardware, has launched a new ‘starter’ stand merchandising unit that is compact enough to fit into most merchants, DIY outlets, hardware stores and other potential sales environments.

The business said it is making it easier for stockists to explore the benefits of its comprehensive product range and its commitment to offering the highest levels of merchandising support.twopointzeromarketing_39398170460

The new starter stand is based on a high quality 1m metal merchandising unit. It features eight of ForgeFix’s bestselling product lines.

Specific products on the new ForgeFix starter stand include the company’s Lightning Bolt brand of through bolts, its TechFast brand of roofing screws and its new ForgeFast brand of elite performance woodscrews. The stand’s stock profile also includes concrete frame and masonry anchors, roofing and carriage bolts, plasterboard fixings, multi-purpose screws and nails in 500g gusseted and resealable bags. All products are supplied in a variety of popular sizes.

“ForgeFix has considerable expertise of developing merchandising solutions to suit different types of stockists with different customer profiles,” said ForgeFix product manager Mike Pollard. “Reflecting this, we already offer a comprehensive range of merchandising options including countertop display units, free standing display units and 1m metal units for our key brands such as Lightning Bolt, TechFast, ForgeFast and F&F.

“The new ForgeFix starter stand complements that existing offer. The units are ideal for stockists looking to trial different ForgeFix products before upgrading to a larger and more brand-specific merchandiser. They are also particularly suited to smaller stockists looking to offer maximum product choice with maximum visual impact – and in the minimum amount of space.”

The stands themselves are made from premium sheet metal and designed to offer many years of lasting and reliable performance. They also feature peg board backs with movable shelves and Euro hooks for optimum display flexibility as well as fully lit headers for maximum visual impact. These headers are supplied complete with bulbs and pre-wired meaning they simply need to be plugged in to a mains socket prior to use.

ForgeFix is offering its new starter stands free-of-charge and on loan subject to stockists meeting required stock order values.


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