DART rebrands and launches new-look website

Power tools accessory specialist DART has rebranded and launched an enhanced website with improved functionality and ease of ordering for its customer base.

The rebrand, while keeping the name DART, now reflects a strong, modern and powerful brand in the power tool accessories market, DART said, through use of ‘hero’ imagery and high definition photography of its tools in use.

Managing Director Robert Paterson explained : “We are dedicated to evolving and growing now and in the future. Our aim is simple: To offer our customers a serious alternative to leading brand products, at a competitive price.”

DART has re-launched its website to provide customers with increased functionality and ease of ordering, and to save customers time.

DART’s new website offers:

  • Fast and simple online ordering
  • Personalised customer login
  • Saved customer basket – trouble free repeat ordering
  • Full visibility of account history
  • Real-time orders – straight to the warehouse to get packaged and posted
  • Easy navigation and product information

DART was established close to a decade ago and has grown year-on-year. The business is an independent company run by a proactive board of directors with a team consisting of industry experts who really understand how power tool accessories are used, DART said.

“DART’s products are rarely the cheapest on the market, but they are consistently more affordable than other leading brands and represent real value for money. Customer feedback in the market has repeatedly pronounced that by choosing a DART product, there will be less machine down-time as the frequent need to change your accessory disappears – saving not only on money, but also on time.

“DART has always been committed to moving forward and finding improved ways to help their customers, so it is exciting to see their recent developments which include a complete re-brand and a re-launched website with vastly improved functionality.”

Find out more at www.darttoolgroup.com or follow DART on LinkedIn, Twitter or Facebook. The firm has also produced a video featuring the rebrand:

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